ABOUT ZONE 3
A Harvard-sparked initiative to further activate and energize Western Ave with creative programs, events, and retail.
The hub of Zone 3 activity is currently the cluster of buildings at 267 Western Ave in Allston.Formerly a dry cleaning facility and an auto body garage, these buildings have recently been transformed through Harvard-led efforts. In December 2015, the front building reopened as a flexible space for hosting rotating programs and events.
So far the Zone 3 initiative has engaged a range of dynamic partners that have transformed the spaces they’ve occupied, from outdoor movie nights with the Brattle Theater to the Eat Boutique Holiday Market, innovative art installations to community fitness classes with Kick It by Eliza. The excitement of Zone 3 has even sparked other property owners on Western Ave to engage in ways to activate their spaces with public art and public events, such as the “Yellow Tree” mural, the Projections video art project, and the pop-up beer garden nights at Continuum.
This summer, Zone 3 will become home to a groundbreaking new public podcast studio run by leading digital media organization, PRX. And, in the coming months Zone 3 will continue to explore new programs and canvasses, all as part Harvard’s effort to connect the creativity and energy of the Allston-Brighton neighborhood to its ongoing cultural and academic work at the Ed Portal, on Harvard’s campus, and in the community.
We can’t wait to explore the possibilities with you!